Design Impulse is an Amsterdam-based management consulting firm. We provide design leadership consulting to business clients. On this page, you will find our story, general information, and the latest news.

Our story
The design industry is experiencing a significant shift, with design increasingly becoming a strategic asset. Enterprises, companies, and institutions realize the importance of design in driving innovation, customer experience, and business success. We offer specialized support for design leaders to navigate this changing landscape.
We help design leaders achieve more success by improving the capabilities of their design teams. We rely on deep expertise and understanding of the design industry to develop solutions that bring strategic advantage. We provide a comprehensive approach refined through years of experience in different industries, ensuring that design leaders achieve their ambitions faster.
Brand values
We believe that design drives success in organizations.
We want to accelerate the transition to design-driven organizations.
We help design leaders achieve more success by improving the capabilities of their design teams.
We are knowledgeable, professional, and challenging.
Who is who
Pieter van Langen is a self-employed design leadership consultant and owner at Design Impulse. Pieter has extensive experience in the design industry, with a deep understanding of the challenges faced by design leaders. He has successfully led system design teams at Rabobank Nederland, holds a doctorate in Sciences from VU University Amsterdam, and is a senior researcher at Delft University of Technology. He brings unique expertise in design, capability mining, and strategic thinking, allowing him to support clients comprehensively.

+31 (0) 6 5122 7459
Customer service
+31 (0) 6 5122 7459
Bastenakenstraat 156, NL‑1066 JG Amsterdam
76160653
NL003052876B21
Rabobank, NL11RABO0436882818